Channel 10 pushes back on Big Brother cancellation rumours
The network points to streaming and catch-up viewing after reports of a ratings slide put a 2027 season in doubt.
Channel 10 has answered reports that this season of Big Brother Australia could be its last. A 10 spokesperson told Pedestrian TV the show "continues to connect with audiences across broadcast and streaming platforms".
If you're following this house, that matters: the rumours put a 2027 season in doubt.
The talk started with TV Blackbox, which reported that producer Endemol Shine Australia was worried about the revival after a 35 per cent year-on-year drop in viewers, Pedestrian TV and Chattr report. We looked at the ratings slide earlier this month.
The spokesperson said "Over 4.3 million national Total TV viewers have tuned in across broadcast and streaming", that catch-up viewing had "increased by over 113%", and that the 24/7 live stream had "accumulated 65.5 million minutes of live viewing". Pedestrian TV adds that the show is number one in its timeslot with viewers aged 25 to 54 and 16 to 39.
The overnights are still tight. Reality Recap reports Thursday's episode drew 418,000, with Love Island 91,000 ahead on the same night.
10 has not said whether Big Brother will be back in 2027. As Pedestrian TV puts it, "The season isn't even halfway through".
Picture: Channel 10, via Pedestrian TV
By Litty Newsroom
